My Writing Friend,

Here's a secret used by a number successful writers... Start by writing the book-jacket copy first! No, I haven't lost my mind. The most powerful and compelling description of your novel will appear on the jacket, so let's start there.

Mind a blank? It's okay to cheat, study the jackets of some bestselling novels. Steal some ideas, feel the enthusiasm. Remember, whatever you write on the jacket has to be so powerful and exciting that it will sell tons of books.

I spent many years working as freelance copywriter for catalogs. When writing catalog copy, you have a very limited space and each word must count, no room for fluff words. In the beginning it was difficult, so much info to squeeze into such a small space.

That's what you need to do with your jacket copy. No room for long-winded descriptions. 

In writing catalog copy, I also learned the importance of making it exciting. If you don't excite the reader, you can't sell them. Boring copy will never sell anyone. So, remember that your jacket copy is not just an outline of your novel, it is an effort to sell that potential novel buyer.

And here's where emotional writing comes into play. Some writers think they can sell someone by appealing to logical side of their brain with facts. That doesn't work. It's actually emotions that get someone to buy.

So, now that you've written a powerful, exciting piece of copy that plays with the readers emotions, you can expand on it to create your novel. By expanding on something that is exciting and emotional, you should be able to write a novel that maintains these powerful qualities, right?

Maybe I'm getting ahead of myself here. First we need to take this theme we've written for the jacket and pull a storyline out of it. Start writing as fast as you can, capture all those ideas for your story before your conscious mind realizes what you are doing and tries to interfere with negativeness.

But you eventually will get bogged down and be unable to get any further with your novel backbone. That's okay, sleep on it. Before going to sleep, request ideas from your subconscious mind. Then when you awake, quickly try to capture whatever ideas have been revealed to you. It really works. Where do you think Edison got all his ideas from?

At this point you are just trying to create the skeleton of your novel, no need to embellish it, that will come later.

Your Book Writing & Marketing Friend,

Gil Carlson

P.S. Like these ideas? I have more book writing insight to share with you on this websight of mine such as... Ready to write a great book? Write what you feel, not what you know; Where to get novel writing ideas - Getting beyond writer's block; And don't miss out on these 14 Secrets to help you write the Great Novel, I'm sure they will be helpful;  Novel subconscious writing ideas - Writing subconsciously;  Non-fiction book and novel writing motivation tipsMotivating your novel writing abilities; What makes for a good story?; An emotional book writing method: Be an inspired writer; How to write a novel using the art of storytelling.

P.P.S. Also checkout my four copywriting eBooks listed in the right column of this page. Even if you have no interest in copywriting, you just may find some powerful ideas in there to help with your book writing. Or maybe you might want to try your hand at working as freelance copywriter until your book hits No. 1 on the best seller list! Also my Copywriting Headlines and Copywriting Words eBooks may prove to be a great boost to the quality of your book writing. Sure, I'm trying boost sales of my copywriting books, but my main concern is to be as helpful as possible to your writing efforts! 
How to write a book - Novel ideas for  creating your story Line...
Freelance Copywriting SecretsContact Gil CarlsonWrite Powerful CopyCopywriters Word ListBelievable CopywritingHeadlines That Sell
Get Free PublicityCopywriting Samples28 Copywriting RulesCatalog Copywriting TipUplifting Word ListCompanies Worked With 
Make Website That SellsNovel writing secretsGet novel writing ideasCreating a story line14 book writing ideassubconscious writing
Writing motivation tipsMotivating your writingwriting a good storyBe an inspired writerThe art of storytellingBlog/A BooK That Sells

This page was last updated: January 20, 2013
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Gil Carlson
Gil Carlson
Gil Carlson
37 years innovative direct marketing, copywriting, creating direct response companies and he's ready to share the secrets with you. Are you ready?


How to write a book - Novel ideas for creating your story Line...

By Gil Carlson