I'm Raymond Zimmerman and as a parent and proud grandfather I know exactly what you are going through! 

Shopping for small children is not easy.   Not only am I well aware of your special shopping needs, but I'm in a position to help you!

You see, as Chairman of the Board of the nation's largest catalog retailer, I'm able to obtain for you the widest possible selection of children's merchandise and let you have it for low, affordable prices that will make you smile!

Shopping for small children will never be the same again... I'm proud to bring you our first “Everything Baby” mail order catalog!  Inside you really will find everything,

Whether your child is newborn or up to preschool. Over 500 products just for kids 5 and under.  Not only will you find all those practical “must have” basics, but we've made every effort to locate for you distinctive merchandise you just don't find every day and a lot of those nifty little items you've probably never seen before.

This catalog is geared to your busy lifestyle!  Expectant parents and families with small children will love the convenience as they save time and money.  Just imagine being able to shop for such great products at a time when it's convenient for you and in the comfort of your own home!  It's just that simple, it's “Everything Baby!”

Have fun shopping!

Raymond Zimmerman
Chairman of the Board
This an interesting "Letter From the President" catalog letter I created. A number of years ago when Service Merchandise ruled the retail field, I did a lot writing for some of the Service Merchandise catalogs. Especially their office supply catalog. One day, as the Chairman, Mr. Zimmerman was involved in the creation of his pet project, a new catalog for babies, he was dissatisfied with the Letter From the President that was created his staff writers. So he went to the marketing manager to get the phone number for that freelance writer who had created a lot copy he had admired. When I got his call, and I got a feel for what he was trying to say in his catalog, I completed it quickly and got a nice call back from him saying how much he had appreciated it
Our exclusive Long Suede Shearing Coat from Marvin Richards will keep you warm and looking outlandishly elegant!

You’ll welcome the cool weather so you can slip on this coat and step out with flair. Complete with button front closure, notch collar, 2 side pockets, topstitched seams with leather trim and topstitching down the front center, around collar and stitching detail on those stylish cuffs. Plus it’s fully lined with super comfortable faux fur. At this price you can’t afford not to buy at least one. Choose RED (shown) or BLACK. Sizes: S(4-6), M(8-10), L(4-6), XL(16-18. Imported. #22-7960 Comparable value $325. SPECIAL $229.95
Unique, functional way to display wines…
The Bottle Butler that defies gravity!
What a great gift for the wine connoisseur! Called the “amazing gift” because it’s the most amazing beverage holder you’ve ever seen. Watch it defy gravity as it balances a full bottle of wine on a table or even or even gracefully on the top of a wine glass. You won’t believe it until you see it for yourself!
Amaze your friends as you display your wine with this unique functional piece of art. Choose from crystal clear acrylic, or black onyx acrylic.
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#7960 Marvin Richards Suede Long Shearing Coat
catalog copy
Dear Fellow Electronics Enthusiast,

This is your catalog!

As an electronics hobbyist and enthusiast I felt you deserved your own catalog.  So here it is... our newest JDR catalog, the Components Edition!  A quick glance inside will reveal to you a complete selection of IO's, components, prototyping products and Developer's Tools.  I'm sure you will find everything you need for your latest project or prototype.

Who is better equipped to serve your component needs than JDR?  From our start in 1979 we've been here in the heart of Silicon Valley serving the needs of R&D engineers as well as the hobbyist.  In those early days, JDR was the only one to fill most of your needs.  When you were building those complex electronic projects at home, only JDR would supply you with a single IO or that prototyping card for a PC.

We were there for you with the latest technology at the lowest prices.  Although times have changed and we have grown, we haven't forgotten you  the project builder!  Just for you (and thousands of others like you) we're introducing this, our largest electronic components catalog ever!


Jeffrey D. Rose

P.S.  Whether you prefer electronic components or computer components, now you get to choose.  Plus you get that same JDR customer service that you've been able to count for over thirteen years.  Remember, I personally stand behind all my products and service... COUNT ON IT!
September 24
Customer ID# 117271.00

William Nelson
P.O. Box 344 605 Hill St.
Livermore, KY 42352

Dear Mr. Nelson:

This letter is worth up to $50 to you!  Please read on to find out how you can take advantage of it...

First I want to thank you for requesting this catalog.  I'm sure you'll find this IWA Gift Catalog to contain the most exciting collection of wine storage systems and wine accessories that you've ever seen.

And then I want you to realize what a great value all our selections are.  And to make them an even greater value, I have something special for you... A SPECIAL DISCOUNT!  Not only is this another way for me to give you more value for your money, but it's my way of encouraging you to take that step and place your first order with us.  I know that once you experience the quality, service and great value for your money, you will be sold on IWA!

This letter entitles you to a 10% DISCOUNT on your purchase of up to $500!

Here's how it works:

Place a $100 order, you get $10 off!
Place a $200 order, you get $20 off!

For maximum savings, place a $500 order and save $50.  Just mention your customer ID # at the top of this letter on your phone-in order or write it on your order form.


Robert S. Orenstein

P.S. Remember, great things can't last forever, and THIS OFFER WILL END IN 14 DAYS.  Don't delay, I don't want you to miss out on this special discount!
Personalized letter mailed with catalog for catalog requesters, International Wine Accessories
You’re going to be glad you opened up this catalog…

…I have something special for you!

Dear Friend and Photo Enthusiast,

Since photography is important to you, I’ve rushed off this copy of our hot-off-the-presses Select Catalog. I’m anxious to introduce you to catalog shopping the Porter’s way…top quality photo products, low prices and fast, reliable service!

As president of Porters Camera, I realize just how important each customer is to our success, and I’m anxious to turn you into a customer. I know that once you discover how rewarding mail order shopping from Porter’s will be, you will keep coming back!

As you look through this catalog you will find many new and exciting photo products. But this is only a small sampling of the photo/video/digital products that await you in our giant 128 page newspaper style catalog!

We’re going to send you a copy of this special catalog, FREE along with a FREE GIFT as soon as we receive your order! So don’t delay, I want you to discover just how rewarding it will be when you join our thousands of satisfied customers.


David Montz

P.S. Our low prices may cause someone who hasn’t purchased from us before to wonder about the quality of our products, but you will soon discover that Porter’s isn’t just low prices, our name also stands for top quality photo products!
Experience true state-of-the-art shaving! Quiet, smooth and powerful!
A real breakthrough in shavers is rare indeed, that’s why I’m so excited about this new Hitachi Computer Controlled Shaver! Please read on and I’m sure you’ll share my excitement.
First, the ultra-thin 40u outer blade is coated with black rhodium for a truly close, comfortable shave.
Next, your shave is going to be amazingly quiet. These shavers operate at an ear pleasing 45 phons (DB). Your shave will be a truly enjoyable experience.
Finally, the secret to a close shave has been discovered! To get a close shave you need a motor speed of 7,600 rpm. Other shavers are only about 7,000 rpm. Hitachi’s Power Control Circuit employs an optical…
Breakthrough in optical technology!
New miracle driving glasses let’s you see at night – clear as day!
Does driving at night drive you crazy? Amazing night glasses help brighten poor night vision, cuts out headlight glare and helps you see farther. See signs clearer and sharper. Handsome aviator-style nylon frames are extremely lightweight for maximum comfort. Unbreakable acrylic lenses filter out all hazardous ultraviolet rays and blue light.
Darkens in sunlight and lightens at night. See razor-sharp details in any weather – rain, snow, fog, mist or haze. Fabricated of non-vitreous lens material to prevent any mars or scratches. Ideal for men or women. One size fits all. For safer driving, order the miracle driving glasses today.
#LCO187 – Night Glasses - $18.95
#LCO188 – Clip on - $16.95


Here’s news that can change your life… Every man deserves to experience the fulfillment and pleasure of youthfulness. Now it is possible, it is within your grasp!

Did you realize that some degree of impotence strikes 52% of men 40 to 70 years old? No wonder Viagra has become the most highly publicized drug in recent history. But are you willing to suffer the side effects and chance any potential risks?

My friend, you too have probably come to realize that true health and the ability to live life to its full potential can only come from keeping your body in its proper balance, just as nature intended. While many pharmaceutical drugs seem to ignore these imbalances and often make them worse, covering up the symptoms.

The four major causes of impotence…

First, you have to have a certain amount of testosterone in your system. Without a sufficient level of this primary male hormone, you are left without a desire for sex as well as the ability to get an erection.

Second, if you have circulatory problems, not enough blood can be pumped into the penis for an erection.

Third, high cholesterol is associated with impotence. Each 10-point rise in cholesterol above normal translates into a 32% increase in the risk of impotence.

Fourth, you have nerves in your brain called alpha-2-adrenergic receptors. When activated, these receptors will prevent the blood valves to the penis from opening. Unfortunately, as we age, deterioration of the brain can cause these receptors to stay open in some people.

Now you are probably realizing that just taking a pharmaceutical drug such as Viagra, may not help these underlying problems that should be addressed not only for an improved sex life, but also for greater health and longevity. This is why we have introduced Viagex!

Viagex, the exciting, new way to increase sexual desire naturally!

My new Viagex just may be the answer for you! This all-natural product was created to address the major causes of impotence! Let me share with you some of the exciting findings of the main ingredients in Viagex:


Recently, researchers have discovered that an amino acid called L-Arginine has unexpected functions in human health. Not only are studies starting to show that this amazing and essential amino acid is a cholesterol fighter and regulates protein throughout the body (especially important in muscle metabolism), but even more interesting is its powerful role in your sex life!

“L-Arginine is one of the best all-around prosexuals available…L-Arginine users report bigger, harder, more frequent erections.”      – Men’s Journal (September 1995)

L-Arginine is the key to producing nitric oxide (NO) in your body. A shortage of NO may result in high blood pressure. NO not only improves circulation, but also is necessary for penile erection.

Sexual difficulties can overshadow a man’s whole existence, and the resulting stress may even impact negatively on his immune system! Everything possible should be done to correct this condition as soon as possible. I’m sure you will find L-Arginine to be of enormous help in your life!


This powerful and legendary natural substance is derived from the bark of a tree in Cameroon, Africa. Well-known to ancient doctors, today’s doctors are so excited about Yohimbe that a prescription drug called Yohimbine is now being produced. But you can get the real thing in Viagex! Discover why this natural substance was the basis for special rituals and orgies lasting weeks and a major part of legends in Africa dating back many centuries!

Tribulus Terrestris:

Since 1981 this herb has been in wide use by mainstream medical practice in Eastern Europe to treat various sexual functions. (For years it has been the secret weapon of powerful Eastern European athletes!) Now available in the West, you can experience its legendary effects on flagging libidos and sexual inadequacies!

Muira Puama:

The American Journal of Urology published a study involving 262 males who complained of lack of sexual desire or inability to get or maintain an erection. Half were given a placebo and the other half were given Muira Puama. After only two weeks 62% those given Muira Puama reported that it had a dynamic effect on their sexual desire and performance with no side effects!


A clinical study published in the medical journal, Andrologia, showed that infertile men given zinc supplements for four to eight weeks produced 35% more sperm than before! Zinc also stops the pituitary gland from producing prolactin. Prolactin stops testosterone production. For years folks have claimed that oysters can boost your sex life, oysters are loaded with zinc!

Avena Sativa:

You’ll be feeling your oats! Sexual metaphors have long held the belief in oats as a sexual stimulant. It is now being discovered that oats are the richest source of high-energy substances. Derived from these substances, Avena Sativa is just one more ingredient designed to make Viagex an important weapon in your effort to regain and preserve your sexual power!

Don’t let your age be a deterrent to the satisfaction of youth. Viagex is a powerful combination of 19 herbs, vitamins and minerals designed to enhance your sexual life. Go for it; see the difference Viagex can make in your life. You’ll be asking yourself why you waited so long! 
Some of Gil's Copywriting Samples...
Freelance Copywriting SecretsContact Gil CarlsonWrite Powerful CopyCopywriters Word ListBelievable CopywritingHeadlines That Sell
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Make Website That SellsNovel writing secretsGet novel writing ideasCreating a story line14 book writing ideassubconscious writing
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Use Subheads Throughout
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How to Create Copy Callouts
Here are 5 Powerful Words to use for Taglines
5 Most Important Words in Your Internet Copy
Great Headline Examples
Use the Most Powerful Power Words in Headlines
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Gil Carlson
Gil Carlson
Gil Carlson
37 years innovative direct marketing, copywriting, creating direct response companies and he's ready to share the secrets with you. Are you ready?
This page was last updated: January 20, 2013
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