My Friend,

It's amazing how much effort is put into creating websites today.  And it's all so scientific, the right amount of keywords, the right kind of links, Java scripts and and stuff like that.

But after all that, are you really getting the sales you expected?










If you want sales from your website, you have to sell!

OK, I'm not knocking all this scientific stuff, you really need it and the more planning, the better your website foundation will be.

But if you are not getting sales, you need to consider whether or not you have turned your website into a powerful salesman.
 
When you walk into a store, what do you see? First you probably see a lot of enticing products, if you don't you may not stay too long.

But also you are going to see salespeople. And hopefully you will see a lot of smiling faces and helpful salespeople with the right attitudes.

As I look at websites, I don't see a lot that have real salesability! Sure, there's a lot of other stuff on these websites and some fancy designs, but designs don't sell!
















What are you selling, is it obvious?

Designs are useful to showcase your products and make them standout.

Your product photos should be enticing and mouth-watering. Too many websites have little, hard to see product photos. You want the photos to overwhelm that visitor to your site!

But the photos don't really sell. Sure, you can't sell without them. And just like in a store, someone will see something they want, maybe just exactly what they came into your on-line store for, find your shopping cart and pull out their credit card.
 
It's just like in a brick-n-mortar store...

You walk in, maybe all the salespeople are busy or are hiding in the back somewhere. You manage to find what were looking for and taking it to the checkout counter you pullout your credit card.

OK, you made a sale, but what if that potential customer couldn't find what they wanted and walked out because they couldn't get any help?

Or maybe that wasn't exactly what they wanted and later they will hold it against you and not shop at your store again?

If there was a salesperson there, they could help the customer find exactly what they really wanted. Maybe you could show them different colors or styles that were available, but in the backroom or under the shelf.

What if you had something similar but even better you could show them? This would mean a bigger sale for you!

And what if there were other accessories that went with the product that you could sell them?

Or even suggest extra supplies, such as additional ink cartridges for their new printer and maybe a case of paper that was on sale instead of the single package they were going to buy?

Or what if you had a special package consisting of extra ink cartridges, paper and software or something like that was offered at a special price?

People like packaged deals even if there are a few things in there they don't really need, if they feel they are getting a good deal, they will be happy! So how are going to put salespeople on your website?
  
OK, let's put that powerful little salesman on your website!

No, I'm not really selling software that sticks little salespeople to your website and winds them up. (Although I do wish I had invented something like that.)

So we are going to do the next best thing. Our salesperson is called "Copywriting!" Yes, good old copy and words!

But not copywriting that you usually see, not the headlines that consist just of the name of the product you are selling and then a copy block with just details about the product so you scare away the buyers or put them to sleep with boredom.

I'm talking about copywriting that sells!

Copywriting that reaches out and grabs them by the throat (or wallet) and doesn't let go! Copy that tells them about other products you have that goes with this one.

Copy that's emotional and hits them on an emotional level, because you won't sell someone unless you can get an emotional reaction!

Then this little salesperson will grab them by the throat and get them to your shopping cart and make sure they place that order!

Plus this salesperson is so smart, he can counter any objections before they even come up!

OK, Gil, how do a get a little
salesman to put on my website?

Here are your options:

1. You can contact me at: dancingwolfbooks@aol.com
to write or rewrite your website pages.

(My fees are reasonable even though I'm a great website copywriter.)

2. You can purchase my "Mail Order Millionaire Copywriting Secrets and Mail Order Millionaire Copywriting Words" books shown in the column on the left.

(Even though my copywriting rates are reasonable, you can save a lot by buying these two books and doing it all yourself.)

3. Or if you are too cheap to pay these low prices for my books, you can wander through the pages of this website and pickup a few helpful ideas for writing copy and selecting powerful words to use.

(But I must warn you that your competition is going to be selecting option 1 or option 2!)

Your friend for a website that really sells,

Gil Carlson
Freelance Copywriting SecretsContact Gil CarlsonWrite Powerful CopyCopywriters Word ListBelievable CopywritingHeadlines That Sell
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Make Website That SellsNovel writing secretsGet novel writing ideasCreating a story line14 book writing ideassubconscious writing
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This page was last updated: January 20, 2013
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Gil Carlson
Gil Carlson
Gil Carlson
37 years innovative direct marketing, copywriting, creating direct response companies and he's ready to share the secrets with you. Are you ready?
Here's how YOU can Create a Website That Sells...
Got a Great Novel Stuck in Your Head?

Does your website have sales-ability? Are you getting all the orders you should be getting?

By Gil Carlson