It's amazing how much effort is put into creating websites today. And it's all so scientific, the right amount of keywords, the right kind of links, Java scripts and and stuff like that.
But after all that, are you really getting the sales you expected?
If you want sales from your website, you have to sell!
OK, I'm not knocking all this scientific stuff, you really need it and the more planning, the better your website foundation will be.
But if you are not getting sales, you need to consider whether or not you have turned your website into a powerful salesman.
When you walk into a store, what do you see? First you probably see a lot of enticing products, if you don't you may not stay too long.
But also you are going to see salespeople. And hopefully you will see a lot of smiling faces and helpful salespeople with the right attitudes.
As I look at websites, I don't see a lot that have real salesability! Sure, there's a lot of other stuff on these websites and some fancy designs, but designs don't sell!
What are you selling, is it obvious?
Designs are useful to showcase your products and make them standout.
Your product photos should be enticing and mouth-watering. Too many websites have little, hard to see product photos. You want the photos to overwhelm that visitor to your site!
But the photos don't really sell. Sure, you can't sell without them. And just like in a store, someone will see something they want, maybe just exactly what they came into your on-line store for, find your shopping cart and pull out their credit card.
It's just like in a brick-n-mortar store...
You walk in, maybe all the salespeople are busy or are hiding in the back somewhere. You manage to find what were looking for and taking it to the checkout counter you pullout your credit card.
OK, you made a sale, but what if that potential customer couldn't find what they wanted and walked out because they couldn't get any help?
Or maybe that wasn't exactly what they wanted and later they will hold it against you and not shop at your store again?
If there was a salesperson there, they could help the customer find exactly what they really wanted. Maybe you could show them different colors or styles that were available, but in the backroom or under the shelf.
What if you had something similar but even better you could show them? This would mean a bigger sale for you!
And what if there were other accessories that went with the product that you could sell them?
Or even suggest extra supplies, such as additional ink cartridges for their new printer and maybe a case of paper that was on sale instead of the single package they were going to buy?
Or what if you had a special package consisting of extra ink cartridges, paper and software or something like that was offered at a special price?
People like packaged deals even if there are a few things in there they don't really need, if they feel they are getting a good deal, they will be happy! So how are going to put salespeople on your website?
OK, let's put that powerful little salesman on your website!
No, I'm not really selling software that sticks little salespeople to your website and winds them up. (Although I do wish I had invented something like that.)
So we are going to do the next best thing. Our salesperson is called "Copywriting!" Yes, good old copy and words!
But not copywriting that you usually see, not the headlines that consist just of the name of the product you are selling and then a copy block with just details about the product so you scare away the buyers or put them to sleep with boredom.
I'm talking about copywriting that sells!
Copywriting that reaches out and grabs them by the throat (or wallet) and doesn't let go! Copy that tells them about other products you have that goes with this one.
Copy that's emotional and hits them on an emotional level, because you won't sell someone unless you can get an emotional reaction!
Then this little salesperson will grab them by the throat and get them to your shopping cart and make sure they place that order!
Plus this salesperson is so smart, he can counter any objections before they even come up!
OK, Gil, how do a get a little
salesman to put on my website?
Here are your options:
to write or rewrite your website pages.
(My fees are reasonable even though I'm a great website copywriter.)
2. You can purchase my "Mail Order Millionaire Copywriting Secrets and Mail Order Millionaire Copywriting Words" books shown in the column on the left.
(Even though my copywriting rates are reasonable, you can save a lot by buying these two books and doing it all yourself.)
3. Or if you are too cheap to pay these low prices for my books, you can wander through the pages of this website and pickup a few helpful ideas for writing copy and selecting powerful words to use.
(But I must warn you that your competition is going to be selecting option 1 or option 2!)
Your friend for a website that really sells,
This page was last updated: January 20, 2013
Get this amazing report which will give you the secrets of starting a writing career...
Although I've been able to sell so many products and services for clients through my copywriting,
I can't sell myself!
I'm going to reveal my secret of getting clients to knock on my door and not even ask to see samples of my work!
Discover you can make big bucks as a freelance copywriter, I'm revealing all my secrets!
Find out about all the opportunies for copywriter and other freelance writers, how to get the assignments, all the websites and how much to charge!
Ready to start a career as a copywriter? Or boost your copywriting skills?
Get all my copywriting secrets, such as:
Getting Started Writing Copy
Power up Your Verbs
Turning Passive Copy into Active Copy
Five Keys to Creating Effective Copy
Brains Crave Beneficial Copy
Formula for Killer Sales Copy
Using Negatives to Make a Positive Benefit
Buying is not a Rational Decision
Want to Sell? Better Appeal to Emotions
When it comes to Your Copy, Honesty Pays
Use These 21 Ideas for Bullets in Your Copy
Copywriter’s Words Influence What People Do
Here Are 21 Human Behavior Characteristics
Take Advantage of these, Create Copy that Sells
9 Reasons to Repeat Your Message
Use these 10 Ideas for Selling by Telling Stories
Internet Secrets for Copywriting that Sells
Your Unique Selling Proposition
Writing Copy for Ads
Make Your Sales Material Sell
Writing Copy for Business-To-Business
Writing Copy for Catalogs
Catalog Copywriting Secrets
How to Captivate Customers with Catalog Copy
Long Copy for Catalogs
Your Catalog Checklist
The Importance of Copy
Writing Copy for Direct Mail
12 Copywriting Secrets
10 Laws for Writing Letters that Get Results
10 Direct Mail Copywriting Do’s & Don’ts
Classic Copywriting Secrets
20 Most Powerful Copywriting Rules of All Time
Writing Copy for E-mails
Here’s 15 Great E-mail Writing Ideas
Writing Copy for the Internet
Top 10 Website Copywriting Secrets
5 Most Important Words in Your Internet Copy
Rules for Writing High-Impact Online Copy
Website Copywriting Secrets for Major Success
Writing Copy for Sales Letters
What Goes into a Successful Direct Mail Letter?
12 Steps to a Powerful Sales Letter
Any Letter has to overcome two Roadblocks
Key Principles of a Powerful Sales Message
The Elements of a Killer Sales Letter
Immediately get the skills it took me years to learn and start writing powerful copy for websites, e-mails, blogs, Twitter, Facebook, LinkedIn, ads, catalogs, sales letters and direct mail!
"Mail Order Millionaire Copywriting Secrets" today for only
This amazing report is stuffed full of word lists. You’ll find inside…
Persuasive Words, Powerful Words, Emotional Words, Hypnotic Words, Trigger Words, Magical Words, Power Verbs, Forceful Words, Convincing Words and Selling Words!
"Mail Order Millionaire Copywriting Words" today for only
Using Action Words, Increase Traffic & Response
Power Words, Action Words
Try not to use These Words
Emotional Power Word List
Magic Words, Make Reader do What You Want
Try a few Uplifting Words in the Right Situation
What are Most Persuasive Words in Marketing?
Words that Denote News
Words that Denote Approval
Words that Denote Large Size
Words that Denote Surprise
Words that Denote Quality
Words that Denote Interest
Words that Denote Appearance
Words that Denote Utility
Words that Denote Money
Top 10 Power Words According To Yale
Consider these 9 Power Words
Power Words for each Industry
My Giant List of Power Words
The 13 Most Powerful Selling Words in Marketing
Take Advantage Power of Psychological Triggers!
Words to Better Reach Your Prospects
The 5 Most Important Words in Internet Copy
Most Persuasive Phrases in Advertising
Sales if geared toward these Human Emotions
Take Advantage of these Great Lines in Copy
Selling Word Combinations
Make it Easy
Add Style & Excitement
How to Find Better Words for Sales Copy
101 Ways to Start Direct Mail & Website Copy
Power Words & Phrases
Use Power Words to Add Punch to Your Copy
Phrases to Include in Your Copy or Headlines
Get this powerful book stuffed full of words and what to do with them, how to turn them into results!
Words for every situation, plus help to use the right words for the right situation. I even tell you which words not to use!
The most powerful part of anything you create is your headline! Just by changing a headline you can increase response many times over!
Here's what you will get in this powerful headline report...
Learn these headline secrets that so many writers aren't aware of and start using them in your... websites, e-mails, blogs, Twitter, Facebook, LinkedIn, ads, catalogs, sales letters and direct mail!
"Mail Order Millionaire Copywriting Headlines" today for only
8 Ways to Write Powerful Headlines
The Headline Group
Use Subheads Throughout
John Caples 29 Formulas Successful Headlines
5 Common Headline Mistakes - How to Avoid
How to Test Your Headlines
How to Create Copy Callouts
Here are 5 Powerful Words to use for Taglines
5 Most Important Words in Your Internet Copy
Great Headline Examples
Use the Most Powerful Power Words in Headlines
17 Successful Headline Formulas
Here’s Some More Headline Templates
Power Phrases & Power Headline Starters
Here’s Some Longer Headline Templates
Boost Headline Power with these Proven Words
You Have only a few Seconds to Grab Attention.
Phrases to Include in Your Copy or Headlines
"Secrets of Freelance
today for only
I've slashed my prices on these 4 copywriter's secrets
e-book reports and now you can save even more!
It would cost you 60 bucks to seperately download all 4 of these,
but today you can get all 4 for only $39.99
Now if want all 4 of them in print version, each in color and spiral-bound (makes it easy to work with) - for only $89.99
And I pay the postage (anywhere in the world!)
Ready to market YOUR BUSINESS on TWITTER?
Grab these SECRETS now...
Why does Starbucks do so well with SOCIAL MEDIA MARKETING? Find out about Starbucks and 92 other companies that excel at social media…
Small Business marketing books & eBooks at low prices just for their customers... See if you can get in:
I Guarantee it!
My copywriting reports must boost your writing career in 90 days or I expect you to e-mail me for a full refund!
37 years innovative direct marketing, copywriting, creating direct response companies and he's ready to share the secrets with you. Are you ready?
Here's how YOU can Create a Website That Sells...
Got a Great Novel Stuck in Your Head?
Does your website have sales-ability? Are you getting all the orders you should be getting?